Both checklists must be thoroughly completed. I know it may seem like a lot but I promise you I would not be asking for this information if I didn't need. Please do not take this as a joke! This your business, and it should be treated very preciously. Do not skimp out on information. Send everything even if you don't think I'll need it .... send it anyways. You can never have to much content for your site. You may not need to do everything on checklist 1 but for the most part, it should all be completed. Please remember that your content information must be submitted to me via Word Document or PDF. The word App and Adobe Acrobat apps are FREE, so there is really no excuse. May I also remind you that there is no timeline to turn in your information. If it takes you 30 days to complete it then it takes you 30 days.